E-commerce platform Zilingo today announced a collaboration with The Walt Disney Company (South Asia) to develop and retail over 20 collections comprising more than 500 products inspired by beloved stories and characters from Marvel, Disney and Star Wars.
“This collaboration is particularly personal for me. I think it is safe to say that almost everyone grew up looking up to Marvel Super Heroes and I am a big fan myself. The journey of a hero is all about overcoming challenges and conquering your fears and when we met the Disney team, we instantly connected on our shared values of courage and hope. We could immediately envision what we wanted to do with Marvel Studios’ Avengers: Endgame and other properties. Over the next few quarters, we hope to bring inspired collections to customers across Asia,” said Ankiti Bose, Co-founder and CEO, Zilingo.
“We are focused on developing exceptional products for Disney, Marvel, Pixar and Star Wars fans with partners who share our values and high expectations on quality and experience. Working with Zilingo, we are bringing high-quality products with an amazing design aesthetic to fans and consumers in Southeast Asia and India,” said Dan Dossa, Vice President & General Manager, Consumer Products Commercialization, The Walt Disney Company Southeast Asia, India, Middle East, and North Africa.
The first collection of the collaboration, Marvel X Zilingo, launches hot on the heels of the record-breaking Marvel Studios’ Avengers: Endgame. The collection is inspired by the edgy styles of 90’s street fashion and the epic stories of fan-favourite Super Heroes such as Iron Man, Captain America and Captain Marvel. It speaks to both fashion lovers and die-hard fans of MARVEL, taking a unique spin on creating a merchandise line that is both wearable and on-trend. The range will feature t-shirts, sweatshirts, tank tops, shorts, skirts, leggings and joggers.
The Marvel X Zilingo collection is now available on Zilingo in Indonesia, Philippines, Thailand, and Singapore. It will also be available on top e-commerce platforms like Tokopedia, Shopee, and Lazada across Southeast Asia, and Amazon and Flipkart in India.
In the coming months, fans can also look forward to Aladdin, Frozen 2 and Star Wars-themed collections slated to coincide with Disney’s upcoming cinematic releases, alongside the launch of a Mickey & Friends collection in August. From chic athleisure gear to trendy summer casuals for men and women, to pyjamas, lunchboxes and water bottles for children, these collections will delight Disney fans of all ages.
Each collection will be managed by Zilingo’s private label service; a one-stop technology platform helping brands build their own private labels – from design and manufacturing to logistics, analytics and distribution. Differentiating itself from other marketplaces through its B2B arm which offers brands and media properties access to the entire fashion supply chain from yarn to closet, Zilingo is making its collections easily accessible to over 23% of the global population across five markets in Asia.
The service has been made possible as a result of the company’s swift expansion from its B2C platform to its B2B services, having identified and unlocked value for merchants and manufacturers across the supply chain all over Asia. It extends to businesses globally, regardless of size, which seeks access to Asia’s producers who account for US$1.4 trillion of the US$3 trillion global fashion manufacturing market. Zilingo’s presence in Southeast Asia and India allows it to offer a unique online retail experience for Disney fans and fashion-forward consumers at the heart of a region where e-commerce is scaling rapidly, making it Asia’s fastest growing marketplace.