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Troy: From Wall Street IT to TAG Media Group CEO

Andrew Troy Nicolas shifted from being an IT expert in Wall Street New York to be one of the pioneers of Tag Media and Public Relations, now Tag Media Group, a group engaged in the management of concerts, advertising, marketing, public relations, and campaigns of various companies across different industries in the Asia Pacific.

His expertise in Business Intelligence (BI), checking everyday the data as the basis of the actual position, helped in his endeavor of raising the Tag Media Group to what it is now today. BI comprises the strategies and technologies used by enterprises for the data analysis of business information and provides historical, current, and predictive views of business operations.

As the Group CEO of Tag Media Group, he has approved the launching of AAA Cosmetics and Trading Company (GlamHigh Cosmetics, Graceful Skin Essentials, Immune CEE, GlutaGlow Slimming Drinks) last November 2020. Based on research and analysis, there remains a demand from consumers who are into weight loss and those who are always in online meetings, for beauty, health, and wellness despite the pandemic. As of writing, the company has more than 100 distributors nationwide with a few located in Italy and Taiwan.

Troy, as his team calls him, is the one handling the management of all IT-related items and monitoring including the social media accounts, multiple websites under the company, and even some of the content. He sees to it sure that all contributes a positive impact on the lives of the clients and followers.

While some signature events under Tag Media and Public Relations like the Asia Digital Marketing Expo, Asia HR Expo, Asia E-Commerce Expo, Dwelo, Asia’s Best Singing Competition, might be paused due to the global health crisis, the Asia Leaders Forums and Awards remain to thrive with the support of its stakeholders and organizing committee. The announcement of honourees will be this May 20, 2021, and awarding ceremony will be on November 11, 2021, at the Embassy of Singapore in the Philippines.

From left to right: Andrew Troy Nicolas, Tag Media Group CEO; Jose Antonio E. Goitia, Pasig River Rehabilitation Commission, Executive Director; Edward Ling, President Malaysian Chamber of Commerce in the Philippines

It’s all about big data and actual projections. We will also continue our AG Builders and Developers, the construction company under Tag Media Group. We’re hiring right now since clients, even afraid of this pandemic still likes to secure their family with a home as their legacy. The brands under AAA Cosmetics are still new but there’s a lot of inquiries. The events are still here even online as we wanted to still be relevant and the followers we have likes to learn more and to see what’s new so we have Cocktail Hour under Asia Leaders Awards, the show with the honourees of ALA to present their lighter side of success. We’re not stopping and keeps on innovating.” – Troy Nicolas

For more information, feel free to check out TAG Media site and Asia Leaders Awards page.

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